Prompt Library

Curated prompts for auditing brand visibility in AI search platforms. Copy and paste into ChatGPT, Claude, Gemini, or Perplexity.

Brand Citation Audit Prompts

Use these to check whether your brand is being cited in AI-generated responses. Run in ChatGPT, Claude, Gemini, or Perplexity.

  • What are the best [type of company] for [specific service or niche]?
  • What do you know about [Brand Name]? What are they known for and who do they typically work with?
  • Compare [Brand Name] and [Competitor Name] for [specific use case].
  • If I were looking for a [type of service provider] specializing in [niche], which companies would you recommend?

Content & Page Visibility Prompts

Use these to check whether your content is being surfaced and cited accurately.

  • What is the best way to [topic your content covers]? Give me a step-by-step explanation.
  • What is [term or concept your brand defines or is known for]?
  • What are the most effective strategies for [process or methodology you publish about]?
  • What does the research say about [topic you have published data on]?

Competitor Share of Voice Prompts

Use these to map who LLMs are citing in your space.

  • Who are the leading experts or companies in [your industry or niche]? List the top 5.
  • How would you define [core category you compete in]? Which companies are most associated with this space?
  • What should someone know before hiring a [type of service provider you are]?

E-E-A-T & Credibility Prompts

  • Who are the most credible voices in [your industry]?
  • What do you know about [Founder or Key Person Name] and their work in [industry]?
  • What are the most useful resources for learning about [topic you publish on]?

Schema & Structured Data Signal Prompts

  • What are the most common questions people have about [topic your FAQ covers]?
  • Walk me through how to [process your HowTo content describes], step by step.
  • Describe what [your product or service] does and who it is designed for.

How to track your results

For each prompt you run, log the date, platform, prompt text, whether your brand was cited, where in the response it appeared, which competitors were cited, and how your brand was described. Run the same prompts monthly to track changes over time.

Want to automate this? Use the llm-citation-tracker Python tool to run prompts against the Perplexity API and log results automatically.